Everything Is Obvious Once You Know the Answer
Gregg Fairbrothers '76, Adjunct Professor of Business Administration, Tuck School Founding Director, Dartmouth Entrepreneurial Network

Everything is Obvious, Once You Know the Answer, written by Duncan Watts, pretty much sums up the key theme of this important book. A foundation of good decision-making is good epistemology—being careful and disciplined about what we think we know. As Watts convincingly shows from one angle after another, it’s much harder than we commonly think to know what leads to successes and failures. I’m using it now as an assigned reading in class.