Class Communications

Digital Content Manager Responsibilities

Digital content managers, including both webmasters and social media chairs, focus on the digital aspects of class communications and engagement. Digital content managers are responsible for building and maintaining all official class-specific digital platforms. Digital content managers, in collaboration with the class executive committee, should determine the appropriate platforms to utilize based on their classmates’ needs. For example, some classes may decide to develop an Instagram presence while others decide a website is all that is necessary for sharing information with classmates.

Depending on the needs of the class, some digital content managers may also serve as a primary point of contact for class-wide emails, event registration development, survey creation, and more.

Best Practices

Best Practices for All Classes

All classes appoint at least one digital content manager to curate website content and maintain social media accounts.

Digital content managers should have some technical ability in order to learn the platforms on which the class hosts the its website, sends email, etc.

Best Practices for Websites

The following best practices should be adopted by all classes hosting class websites.

• Newsletters

  Create a page to archive class newsletters. Classes sending print newsletters may prefer to link to PDFs while classes sending digital newsletters may prefer to create individual pages for each newsletter utilizing the newsletter HTML.

• Dues and the Dartmouth College Fund

  Consider opportunities to educate classmates about the differences between class dues and contributions to the Dartmouth College Fund. Share how classmates can contribute to each, what their contributions support, and how their contributions make a difference. Provide simple ways in which classmates can pay class dues and make a gift to the Dartmouth College Fund.
   

• Projects

  Create a page to share the details of your class project, including the areas supported, how the class executive committee decided to support this area, the amount contributed, and the ways in which classmates can provide support.

• Events

  Keep all class event listings up to date on your website. Remove old events as the event date passes. Consider adding news stories to share how the event went and any photos with classmates.

• Class Executive Committee List

  Share a list of all class executive committee members and the positions they hold. Due to recent phishing scams, classes are encouraged to remove personal email addresses from your websites. Instead, consider posting a general class email account that classmates can use to reach out to the leadership team when needed.

• Obituaries

  Each and every classmate is an important thread in the fabric of the class. It is important to create a space on class websites to honor classmates who have passed.

• Photo Gallery

  Consider creating a photo gallery to share event photos, freshman book photos, senior photos, yearbook photos, etc.

• Class Notes Submission Form

  Create a form (sometimes referred to as a Take a Minute card or a Green Card) for your class website. Encourage classmates to provide updates that can be used to create profiles for your newsletter, notes column, website, and social media.

• Dartmouth Resources

  Consider sharing Dartmouth resources such as the Alumni Relations calendar of events, alumni travel opportunities, the Dartmouth Career Network, club and group information, alumni news, DartmouthX and more! Remember, not every resource will be right for every class. Consider the needs of your classmates and how Dartmouth resources can help meet these needs.
   

Best Practices for Social Media

The following best practices should be adopted by all classes with established social media accounts.

• Determine Uses

  With the class executive committee, determine if and how the class will utilize various social media platforms. Perhaps an Instagram page is used to simply highlight classmate milestones while a Facebook pages is used to share classmate news stories and market upcoming events. If and how each channel is used will vary by class.

• Classmate News Stories

  Consider setting up Google Alerts to find out when classmates are in the news and share these stories via your social media channels.

• Highlight Classmate Milestones

  Celebrate the achievements and milestones of your classmates by encouraging theme weeks. Create a hashtag and ask your classmates to share photos in celebration of birthdays, weddings or milestone anniversaries, the births of children and grandchildren, etc.

• Market Upcoming Events

  Create a marketing plan for class events that includes social media outreach. Consider creating eye-catching Canva.com graphics, post photos from similar events, and drive traffic to your registration page.
   

Support

Dartmouth provides classes with access to an iModules community through which they may decide to host the class website, send email, host event registrations, and develop forms. Classes may reach out to the Alumni Help Desk for assistance with a variety of iModules questions.

Class volunteers seeking administrative access to the class iModules community should submit the Volunteer Access Request form.

While classes may decide not to utilize the iModules suite, there are several benefits which should be considered:

• 24 / 7 / 365 Alumni Help Desk support for iModules
• Ease of volunteer transition for digital content managers who are not well versed in website development
• Integration with Dartmouth contact information for class email outreach
   

Campus Photos

Organizations may utilize photography posted to the Dartmouth or the Dartmouth Alumni Flickr accounts.

Additional photos may be found in the following locations:

• Rauner Library: Over 80,000 photos dating back to the 1850s.
• Dartmouth News Photos: Usually updated weekly.
• Dartmouth Athletics
• Pre-Sized Photos for iModules Emails
• Campus Photos Google Drive

The greatest strength of a class newsletter is that it is a personalized publication written by and about people who share years together at Dartmouth. It is important that each class have an active newsletter editor to keep classmates connected to each other and to the College. This is especially crucial in a reunion year.

Successful newsletters:

• Keep classmates in touch with one another
• Update classmates on class events and activities
• Inform classmates about current Dartmouth news

This page will guide you in designing, formatting, and processing your newsletters. If you have any questions about class newsletters, please contact the current Class Newsletter Editors Association president or Volunteer Engagement.

Submit A Newsletter

How Do I Become a Newsletter Editor?

Depending on your class constitution, a newsletter editor is either appointed by the class president after consultation with the class executive committee or elected by the class. The term of office runs from one reunion to the next. A newsletter editor may be appointed between reunions as needed.

What Are My Responsibilities?

As newsletter editor, you play an integral role in the communications process among new class officers and all class members. You provide a source of class spirit and cohesion, strengthening bonds within the class. As newsletter editor you can have a strong and positive impact on the overall success of your class.

Depending on your class’s decision, you may share the editor responsibilities with another classmate. You are also free to invite assistant or guest editors to bolster your newsletter efforts. Any arrangement is possible as long as it results in prompt and efficient newsletter production, and solid, effective class communications.

You should work together with your class secretary to gather news and achieve a balance of published news on classmates. Green Take a Minute cards (also known as TAM cards) can be included in your printed newsletter and are an excellent and easy way of gathering classmate news. You can request TAM cards when you submit your newsletter specifications and files in the online submission form. Please indicate the return address for these cards in the form.

Newsletter editors should also work closely with the class digital content manager, ensuring that all newsletters are posted to the class website. The digital content manager can also be helpful in sending electronic newsletters to classmates and may be able to set up an electronic TAM card for classmates to submit their news to the editor or secretary via the class website.

The annual meeting of the Class Newsletter Editors Association takes place during the fall Volunteer Officer eXperience Conference, and editors are encouraged to attend. Please consult with your organization’s president to confirm whether you should register. Every two years the vice president of the Class Newsletter Editors Association steps up as president and a new vice president is elected.

How Many Newsletters Should I Publish?

Volunteer Engagement suggests that newsletter editors publish two to three newsletters each year to keep classes strong and active. However, you decide when your newsletters go out. Some classes choose to send a printed newsletter several times a year while others send every other newsletter electronically to save money on printing and mailing. Editors should work with their class executive committee to determine the best publishing plan.

Putting It all Together: Production, Printing, and Mailing

Once you have all of the materials gathered for your newsletter, you can either do the design and layout yourself or ask for help. If you choose to do it yourself, you are free to use any software that works for you. Microsoft Publisher is a simple tool that is generally available through Microsoft Office Suite. InDesign, while more high-tech, is available through Volunteer Engagement and can be billed to your class treasury. Microsoft Word, Pages, or Canva.com are also simple programs that you can use.

If you need assistance with the design and layout of your newsletter, speak with Volunteer Engagement. There is usually a newsletter editor student intern available to help at no cost to the class. Your chosen printer may also offer design and layout assistance for a fee.

Volunteer Engagement partners with Dartmouth Printing and Mailing Services (DPMS). Note that DPMS handles the printing and inclusion of all TAM cards and the mailing of all newsletters.

Once your newsletter is complete and ready to print, the following must take place:

• Submit Specifications: For each newsletter, the newsletter editor submits print and mail specifications. These specifications will include paper type and color, ink (color or black and white), layout instructions, postage (first class or non-profit), mailing format (folded self-mailer or mailed in an envelope), TAM card return address, and any special notes, need-by dates, requests, or questions.
• Upload Files: Upon submission of this form, the newsletter editor will be prompted to upload files to Dartmouth Printing and Mailing Services (DPMS). Volunteer Engagement provides the mail list to DPMS. 
• Review & Approve Proof: The printer provides proof to and confirmed specs with the newsletter editor. If the newsletter editor has edits, they should communicate directly with the printer.
• Printing & Mailing: Once the newsletter editor approves, DPMS prints and mails the newsletters.
• Billing: Volunteer Engagement consolidates invoices from Hinman Mail, DPMS, and applies subsidy* as appropriate then invoices the class.

*On an annual basis, Alumni Relations subsidizes up to $400 each of the printing of three newsletters for all classes and four for classes in a reunion year. The calendar year from this production is from July 1 to June 30. These subsidies cover printing only and do not apply to mailing and mail labor. This subsidy does not apply if you use R.C. Brayshaw as a printer.

Frequently Asked Questions

What is a Take a Minute card?

Dartmouth Printing and Mailing Services will add a Take a Minute card to your newsletter for $0.10 each. Classmates who want to share news about their lives can fill out and return the self-addressed cards, adding content to your newsletter. An electronic version of the TAM card can be easily embedded in your class website to allow classmates to communicate new information directly to the newsletter editor. Talk to your class digital content managers about how a TAM card can be used on your class website. 

What assistance can the Bob Austin ’40 newsletter intern provide?

The Bob Austin ’40 Fund was established in 1993 with gifts from 50 members of the Class of 1940 to honor their classmate and long-serving newsletter editor Bob Austin. The fund supports a student intern for the alumni class newsletter editor program. The student intern is available to help with layout, developing content, assisting in research, or finding photos. Contact Volunteer Engagement if you would like their assistance. Please note the student intern is not available to assist during College student breaks and availability changes each term. 

Exemplary Class Newsletters

Many classes post their newsletters to their class websites.
 

Class of 1966
Erv Burkholder
Bob Cohn
Editors
February 2018

Class of 1971
Bernie Wysocki Jr., Editor
Winter 2018


 

Class of 1989
Kristen Daly Schneider
Linda Salzhauer Swenberg
Editors
Winter 2018

 

Class of 2017
Ali Pattillo
Elaine Lunsford
Editors
Winter 2018

Responsibilities of Class Secretaries

Each class should consult their constitution to determine how secretaries are appointed or elected.

• The secretary plays a key role in the communications process among new class officers and all class members. The secretary can be a major source for class spirit, cohesion, and the continued strengthening of bonds. The secretary should always be aware of the positive effects that conscientious column efforts have on his or her class. The president and vice president of the Secretaries Association are available to assist new editors with information, advice, sample columns, and other help.
• In some classes, two ore more secretaries share responsibilities. Assistant or guest secretaries can bolster column efforts. Any arrangement is encouraged as long as it results in prompt and informative columns and effective class communications.
• Secretaries are encouraged to work closely with the newsletter editors in sharing news and information. Ask the newsletter editors to occasionally to put your name and address on the green Take A Minute cards instead of their own, and in return send the newsletter editors longer letters and/or photos for use in the newsletters. The newsletter editor is an ally in the news gathering pursuit.
• Secretaries are encouraged to attend the annual meeting of the Class Secretaries Association during the Volunteer Officer eXperience (VOX) Conference each fall in Hanover. Every other year, a president and vice president are elected, and every sixth year a representative is elected to the Alumni Council. The Secretaries also nominate one representative (three-year term) and three publishing professionals (three-year terms) to the editorial board of the Dartmouth Alumni Magazine.

Publication of the Magazine

Frequency of Publication / Deadlines

Dartmouth Alumni Magazine is published six times a year:

• January/February Issue | Due October 28 | Hits mailboxes mid-December
• March/April Issue | Due December 28 | Hits mailboxes mid-February
   
• May/June Issue | Due February 28 | Hits mailboxes mid-April
   
• July/August Issue | Due April 28 | Hits mailboxes mid-June
   
• September/October | Due June 28 | Hits mailboxes mid-August
• November/December | Due August 28 | Hits mailboxes mid-October

Submitting Copy

• Email Word documents to classnotes@dartmouth.edu.
• Delete/clear all embedded formatting. Copy comes in from a variety of sources (a website or friend’s iPhone, for example), and although you and I might not know it’s there because we cannot see it, embedded formatting can print in the end as garbled text. To prevent costly changes on press, please make sure to clear all formatting. To do this on a Mac, select “Edit” on the bar across the top of the screen, select “Clear,” and then “Clear Formatting.” Then go ahead and format those words that need to be boldfaced (classmate names on first reference) and italicized (book titles, TV shows, etc.).
• Refer to the DAM style guide for details on styles and formatting.
   

Obituaries

DAM publishes obituaries online. To ensure accuracy, we have established an obituary process that covers three priorities:

• Updating Alumni Records Office for proper record keeping
• Providing relevant information to the class secretary/necrologist
• Sharing obituaries with DAM Office for inclusion online

The word limit for obituaries is 250; there is now the opportunity to post additional remembrances and memorial information on the website (click on the “Post a Remembrance” button). Secretaries may occasionally ask family or friends to write obituaries; in those cases, secretaries have to play the role of editor: Make sure contributors knows they are writing the obituary at your request and that you will need to submit it to DAM. Refer to the “Obituaries: Procedures & Guidelines” document for more details on content.

There are three steps essential to the process:

1. Contact Alumni Records by email or phone (603-646-2253) when you hear of a death so they can begin the process of creating the death notice, closing the alum file, and getting those materials over to Theresa D'Orsi at the DAM.
2. Wait for receipt of alum file materials from the DAM office; this will come by email from Theresa D'Orsi. Use the enclosed death notice and any additional materials (clippings, obituaries, questionnaires, etc.) in writing or confirming details in any obituary.
3. Send the associate editor the obituary for publication. The deadlines for obituaries are two weeks after the column deadlines; we have a bit more breathing room here, as the obituaries do not need to be rushed into print.

Proofing Galleys

Secretaries should receive their column galley proofs by the 10th of the month after it was due (the September/October column, due June 28, should be back to the Secretary for proofing by July 10). This is one of the most important parts of the process, and it is essential for secretaries to double-check the spelling of classmates’ names at this time.

Corrections must be back to DAM no later than the 21st of that month. Note that at this point in the process we take only corrections to errors—typos, wrong dates, misspelled names, etc.—and are not tweaking text. Please give DAM corrections by email or phone (leave corrections on the answering machine at (603) 646-3086 if no one picks up).

Now more than ever, classes must recognize the importance of developing integrated communications plans. Through thoughtful and intentional planning, classes can build awareness, increase the strength of communications through multiple channels, provide clear and consistent messaging, and provide a better experience for classmates.

Keys to Success

Make sure everyone is on the same page.

Invite everyone to the table. By bringing in all volunteers with communications and leadership roles, you ensure a clear understanding of the purpose and goals. Further, providing an opportunity for input from the full Class Executive Committee often leads to innovative ideas that may not have previously been considered.

Develop an easy to follow strategy.

Clearly communicate when, how, and why each touch-point was established. Determine who has responsibility for developing each piece, who their audience is, and the voice to be used when reaching out via specific channels.

Consider developing a communications guide.

A communications guide clearly outlines the ways in which the class will communicate with classmates, such as the type of information to be shared via each channel, how will the class reinforce messaging across channels, what colors and images will the class use to build the class identity, etc.
 

Frequently Asked Questions

What is integrated communications?

Integrated communications takes into account all of the channels a class can use to communicate with classmates. This may include newsletters, class notes columns, social media, emails, the class website, letters, postcards, and more. A major benefit of an integrated communications plan is the ability to schedule outreach to classmates well in advance while avoiding contradictory and overlapping messaging. Integrated communications may utilize multiple channels to reinforce messaging in a variety of ways.
 

Who should be involved in the development of integrated communications plans?

All class volunteers managing communications channels should be involved in this process. It is also recommended that presidents and vice presidents—especially vice presidents for communications—be included in the process. Once developed, the plan should be presented to the full class executive committee for feedback and, eventually, approval. 
 

What should be considered when developing an integrated communications plan?

As a class develops an integrated communications plan, consider the following points: 

• It is important to determine the methods of communication that are most relevant to your classmates before developing your integrated communications plan. For example, does your class utilize paper mailings instead of social media?

Are there classes excelling in the area of integrated communications?

Yes! The classes of 1961 and 1988 have established integrated communications plans. Classes interested in establishing an integrated communications plan may consider reaching out to one of these classes for ideas and guidance.

Sample Integrated Communications Plans

• 1961 Integrated Communications Plan

There are many information gathering opportunities, ranging from the traditional to the more creative to borrowing from Dartmouth.

Traditional Methods 

Try these traditional methods of communicating with your classmates to generate material for your Class Notes columns.

Class Officer Updates

Maintain strong communication with fellow class volunteers. Don’t hesitate to solicit a few paragraphs from them now and again.

Classmate Outreach

Whether in person, by phone, or over email, nothing beats a personal touch. Try to meet with classmates both locally and during your travels. Pick up the phone. If you reach a classmate’s voicemail, remember that it’s more effective to try again another time than to leave a message, which is easy to ignore. If you have a classmate’s cell phone number and are hesitant to call, consider sending a text to set up a time to chat. Email outreaches can be effective; like voicemails, however, they can be easy to ignore or sometimes land in spam folders. Not sure how to contact your classmates? Request a class list.

Social Media

Numerous secretaries have successfully leveraged Facebook and, to a lesser degree, LinkedIn to generate column content. Some do this through periodic posts on their class Facebook page requesting that classmates contact them by phone or email. Others take a more proactive approach by monitoring news mentions about or by classmates—on the personal pages of their Facebook friends, on their class Facebook page, and through their LinkedIn connections.

Questionnaires & Surveys

Writing creative questionnaires often garners great response. Plus, you can spread the questionnaire information over several issues of the newsletter. Topics for your questionnaires can be as creative or as practical as you’d like. While some editors ask for general statistics (marital status, family size, etc.) others inquire about favorite beer brands or relaxing vacations.

Green Card / Take a Minute Card

Before mobile phones there was the green postcard that would be included in class newsletter and/or dues mailings. There are a variety of ways to gather information that don’t have associated costs. If your classmates are more responsive by mail, consider utilizing this testing use of these cards to gauge response rates and effectiveness. 

Guest Writers

Consider borrowing a page from your DCF playbook and assemble a small, manageable group of classmates who in effect act as news gathering agents. The team you recruit will ideally represent a diverse cross section of the class, both in terms of friends/affinity groups and geography.

Additional Techniques and Resources 

It can be discouraging when traditional news gathering efforts go unrewarded. But do not despair, as there are less commonly employed outreach techniques you may find effective.

Birthday Emails

Sending emails to classmates on their birthdays is a GREAT but underutilized way to gather material for your Class Notes, as well as to briefly convey timely class information (e.g. reminders of upcoming milestone reunions, mini reunions, class day-of-the-year virtual reunions, etc.). David Eichman and Robin Shaffer, ’82 co-class secretaries, consider this tactic to be “the BEST way to reach out and encourage classmates to engage.” We strongly recommend that you leverage the class list provided every fall by Theresa D’Orsi. Format the list so that you can sort by the birthday column and make a habit of reaching out to every classmate on his/her birthday. (Note: Shared birthdays should be combined into one email.)

Dartmouth News & Events

On those hopefully rare occasions when the column submission deadline is looming and you find yourself desperate for material, news about the College will never let you down. We recommend that you visit the College news page, events page, the Alumni Relations website, the Dartmouth Alumni Magazine, and the Athletics website. Additionally, consider subscribing to the daily or weekly Dartmouth News emails. 

For a more robust list of sources, check out Dartmouth News Sources for Dartmouth websites and social media pages.

Dartmouth Class History

Draw on your undergraduate years by thinking about specific events (e.g. freshman orientation, senior Green Key weekend, Winter Carnival activities, sporting events, etc.) that served to pull your class together, and strengthen your connections with classmates and the College. Consider searching your yearbook, past newsletters, past DAM columns, or the Rauner archives.

Tips and Tricks

Get Personal

Remember, the more personal the message, the more likely you will be to generate goodwill, establish rapport, and receive a response. Consider researching a classmate before reaching out. Refer to your Freshman Book, yearbook, reunion book, class notes columns, etc. for personal information that you can reference in your outreach.  

Share

There will be times when a plethora of exciting material exists that can be accommodated in one place. Consider how to best share this information across class newsletters, notes, websites, and social media. 

Tracking and Intentionally Engaging the Less Engaged

Tracking which classmates are featured in various ways will help narrow down those who have been flying under the radar. Take the time to intentionally seek out these classmates and find opportunities to feature them in class communications.

Keep a List

Encourage all members of the class executive committee to be on the lookout for potential material for future class communications. Keep a shared document to which class volunteers may contribute potential stories and features. This may be useful at times when classmate contributions slow.

There are an infinite number of ways to approach your class notes, newsletters, websites, etc. Generally speaking, these fall into the following categories, or combination of categories:

• Un-themed classmate news
• Themed classmate news
• General news about the College
• Alerts and updates about class-specific business (e.g. DCF; Class Project; Reunions/mini-reunions; etc.)
• Philosophical topic of interest that somehow relates to one’s class and/or the College (this can be your best write-up of the year, if handled artfully)

Content Ideas, Themes, and Hooks

Guest Column

Take a load off by asking a classmate for help. Can someone help write your class notes column during your busy season at work, contribute to your next newsletter, or host a social media takeover during a mini-reunion? 

Question & Answer

Ask classmates to respond to a thought-provoking question such as: If you were bringing your child(ren) to campus, where would you take them and why? Suggest a word limit on responses—we recommend 25 words or fewer.
 

Commonalities

A good way to target classmates for news is to identify something they share in common. It can be anything: first-year dormmates; undergraduate teammates; classmates who live in the same city or who live abroad; classmates who share a birthday or occupation; authors or artists; extreme sports competitors; and so on. 

Season Specific

When will your class notes, newsletter, or social media post be seen? Consider planning ahead by thinking about the holidays, family gatherings, and other activities that typically occur around certain times of the year. Summer vacations, New Year’s resolutions, extreme variations in weather in different geographic areas where classmates reside, etc. may all serve as hooks around which you can build narrative. 

Classmate Profiles

Profile an interesting classmate or group of classmates by doing a simple Q&A and including a photo. If you need help finding people to profile, Volunteer Engagement can get you a list of classmates by profession, employer, region, etc.

Surveys

Survey classmates and publish survey results. Questions might pertain to memories of being a student, recent vacation spots, favorite books or opinions on a particular topic. Be creative!

Trivia

Include a trivia or games section. Develop quizzes to test your classmates’ Dartmouth knowledge (i.e. how many Dartmouth presidents have had the letter “J” as an initial) or create a crossword puzzle or word find.

Celebrate Awards

If your class or classmate has received an award from the College, include the award document, text of the recipient’s speech or photos of the award ceremony.

Photos

Include photos from the archives, the Aegis, or the Green Book in a “Remember When...” section.

Student Spotlights

Highlight a current student or the recipient of your class’s undergraduate scholarship. Ask students to share their on-campus experiences.

Nostalgia

Invoke memories of your time at Dartmouth by focusing on a specific event such as Homecoming, Green Key, or Winter Carnival.

Content Ideas for Digital Outlets 

Classmate Authors

Showcase classmate publications with a photo of the cover, the classmate's name (linked to their website), and a brief description of the publication.

Classmate Artists

Share a list of classmate artists with links to their websites. Try reaching out to ask these classmates to submit a brief bio for inclusion on the website.

Classmates in the Performing Arts

Share a list of classmates in the performing arts. Include a head shot, a short bio, and a link to their websites.

Class Award Winners

Encourage your classmates to Give a Rouse when classmates win awards! Post a photo of your classmate‚ possibly even receiving the award, and details about the award.

Class Governance

Encourage transparency by sharing your class mission, constitution, and Class Activity Report. You may also wish to share class executive committee meeting minutes, individual officer reports, and Alumni Councilor Reports with classmates.

Class Scholarship Recipients

Celebrating the students who receive a scholarship sponsored by your class is a wonderful way to encourage class dues participation.

Get Involved

Share the many ways in which your classmates can volunteer for your class. Include a brief volunteer role description, the anticipated time commitment, and expectations of the role. You may also consider sharing information about volunteering for clubs and groups or as an admissions ambassador.

Digital Green Book and Aegis

Post digital versions of your Green Book and Aegis on your website. This is a wonderful way for classmates to reminisce.

Dartmouth has introduced an updated visual identity system to enhance and streamline how it presents itself to the world. This includes information about applying the visual identity and frequently asked questions. Class volunteers can access many of the Dartmouth brandmarks via the Design Elements Portal (see below).

Typefaces

The typefaces at the core of the Dartmouth brand are Ruzicka and National 2. Unfortunately, due to restrictions in Dartmouth’s license, we can only make them available to faculty, staff, and students. Instead, we suggest you utilize two widely available typefaces in their place.

For Ruzicka: Use Georgia as your serif typeface

For National 2: Use Arial as your sanserif typeface

Design Elements Portal

The Dartmouth visual identity system comprises several elements that together create a look and feel that is distinctly Dartmouth. We have created a portal for club, class, and group newsletter editors to access design elements including the wordmark and brand marks.

You will need a code to access the design elements. Contact Volunteer Engagement for the code.

• Visit Dartmouth Alumni Design Elements Portal
• Enter your email address (does not have to be a Dartmouth address)
• Enter the Access Code
• Download the brand mark

We ask that you please not share the access code. If someone else in your organization is in need of the assets, please have them contact Volunteer Engagement.

Color Palette

Dartmouth's color palette is inspired by the natural environment around campus. The primary color in the print color palette is Dartmouth Green:

• PMS 349
• CMYK: 95, 0, 100, 50
• RGB: 0, 105, 62

The primary color in the digital color palette is Dartmouth Green:

• RGB: 0, 105, 62
• #00693e

Photography

Classes may utilize photography posted to the Dartmouth or the Dartmouth Alumni Flickr accounts.