IN PURSUIT OF EXCELLENCE
Recognizes with Deep Appreciation
the Extraordinary Achievements of
SANDY YUSEN '90
2015 William H. Scherman '34 Award
Class Newsletter Editor of the Year
25 Years Out and Younger
In the past year, you have revived and reinvented the Class of 1990 newsletter with a catchy name, Special D'livery, and a beautiful layout that presents your original content in an engaging way. Your class president said it best: you were able to take your class from "zero to 60 overnight" with your enthusiasm and dedication, especially important in the year leading up to your class's 25th reunion.
Your newsletter included both regular features and unique content, creating the perfect balance of consistency, surprise, and delight for your readers. Beyond class officer reports, classmate updates, and news about the 25th reunion, each issue contained interviews with classmates who work at Dartmouth, including an economics professor, the managing director of the investment office, and an entrepreneur in residence. For the fall issue, you reported on Class Officers Weekend and featured individuals serving as mini reunion "meet-up mobilizers." You also repurposed content from social media, including the "'90s Amazing Feets" virtual reunion, where classmates posted photos of their feet on Facebook in celebration of a "Stroll Down Moosilauke Memory Lane." The summer issue showcased a mini-reunion recap, an invitation to connect with the class on social media, and nostalgia from freshman year, with photos and anecdotes to remind us what went on in the world that year. Finally, in the spring, you provided information from the College, highlighted classmates making the news, and shared a fun quiz asking readers to match classmates to the jobs they had while in school.
At Dartmouth, you were a member of Kappa Alpha Theta and Casque & Gauntlet, and were involved in student workshops. You later attended Boston University for your master's degree in communications and went on to hold a variety of public relations roles, including account director at Cone Communications and director of public relations at Burton Snowboards. You live in the Burlington, Vermont, area and have served as the director of corporate communications and community relations at Keurig Green Mountain for nine years.
Sandy, your creativity, passion, and commitment to your class highlight the best of what a newsletter editor can be. It is with the greatest pride that the Class Newsletter Editors Association honors you with the 2015 Class Newsletter Editor of the Year Award.