“Genius is one percent inspiration, 99 percent perspiration.” Edison said it more than a century ago, but nobody listened. When companies get excited about innovation, they tend to invest nearly all their energies in that initial one percent. But the real challenge is not the idea; it’s the execution of that idea. Professor Trimble, an expert on making innovation happen in large organizations, will discuss the ideas presented in his latest book Beyond the Idea: How to Execute Innovation in Any Organization.