Gregg Fairbrothers '76, Adjunct Professor of Business Administration, Tuck School Founding Director, Dartmouth Entrepreneurial Network
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Author Jonah Lehrer writes on the topics of psychology, neuroscience, and the relationship between science and the humanities. How We Decide is a terrific overview of the actual mechanics of decision-making, which is heavily influenced by the emotional centers in the brain. It’s a good balance to Kahneman and does a great job summarizing many of the key research findings in the field in a way readily accessible to non-specialists.